Adidas Group owns Reebok and Rockport-both of which offer different types of shoes.Having a variety of brands allows adidas to use a differentiated targeting strategy to
A) engage in micromarketing for hard-to-fit shoe customers.
B) obtain a bigger share of the shoe market.
C) use mass marketing techniques.
D) utilize geographic segmentation.
E) generate economies of scale in advertising expenditures.

Question

Quizplus · Accepted Answer

By owning multiple brands like Reebok and Rockport, Adidas can target different segments of the shoe market, thus obtaining a bigger share of the overall market.

Adidas Group Owns Reebok and Rockport-Both of Which Offer Different