A differentiated targeting strategy can allow a firm to obtain a bigger share of the overall market; this strategy
A) is the cheapest option.
B) requires the use of advanced advertising techniques.
C) rarely works.
D) is likely more costly than an undifferentiated strategy.
E) is ineffective without multiple brand names.

Question

Quizplus · Accepted Answer

A differentiated targeting strategy requires additional resources to create multiple marketing plans and to cater to different segments. Therefore, it is likely to be more costly than an undifferentiated strategy. However, it can also lead to higher profits and a bigger market share if done successfully.

A Differentiated Targeting Strategy Can Allow a Firm to Obtain