"Corporate pilot fish" are former employees who start a new business based primarily on contacts and contracts with their old company.A corporate pilot fish would probably pursue a(n)__________ targeting strategy.
A) macromarketing
B) micromarketing
C) benefit-based
D) differentiated
E) undifferentiated

Question

Quizplus · Accepted Answer

Micromarketing is the correct strategy because it focuses on a specific group of customers, in this case, the contacts and contracts from the pilot fish's former company.

"Corporate Pilot Fish" Are Former Employees Who Start a New