Toothpastes sold in supermarkets and pharmacies promise various results,such as whiter teeth,protection against gum disease,tartar control,or fresh breath.Toothpaste marketers are using __________ segmentation.
A) benefit
B) geodemographic
C) psychographic
D) loyalty
E) demographic

Question

Quizplus · Accepted Answer

Toothpaste marketers are using benefit segmentation because they are segmenting the market based on the benefits or results that different consumers are looking for in a toothpaste.

Toothpastes Sold in Supermarkets and Pharmacies Promise Various Results,such as Whiter