Retail store chains often use __________ data to tailor each store's assortment to the preferences of the local community.
A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

Question

Quizplus · Accepted Answer

Geodemographic data combines demographic information with geographic location to identify characteristics and behaviors of people in specific areas. This information can help retailers understand the local community's preferences and tailor their product assortments accordingly. Benefit data relates to the benefits consumers seek from products, psychographic data is related to personality and lifestyle traits, loyalty data tracks customer loyalty and retention, and geographic data is focused on physical location rather than demographics. Therefore, A) geodemographic data is the best choice for retailers to tailor each store's assortment to the preferences of the local community.

Retail Store Chains Often Use __________ Data to Tailor Each