While demographic and geographic segmentation of retail customers are relatively easy, these characteristics do not help marketers determine
A)how old their customers are.
B)what their customers need.
C)where their customers live.
D)which customers have young children.
E)what income brackets their customers are in.

Question

Quizplus · Accepted Answer

Demographic and geographic segmentation provide information on age, location, and income but do not necessarily reveal customers' needs or wants. Additional research and analysis are required to determine these factors.

While Demographic and Geographic Segmentation of Retail Customers Are Relatively