Marketers often employ a combination of segmentation methods, using ________ to identify and target their customers, and ________ to design products and messages to appeal to them.
A)loyalty segmentation; demographics
B)undifferentiated targeting; differentiated targeting
C)loyalty segmentation; geodemographics
D)demographics and geography; lifestyle or benefit segmentation
E)lifestyle segmentation; geographic segmentation

Question

Quizplus · Accepted Answer

Demographics and geography are commonly used to identify and target customers, while lifestyle or benefit segmentation is used to design products and messages that appeal to them. Loyalty segmentation and geodemographics may also be used but are less commonly employed. Undifferentiated targeting is a single mass market approach and does not involve segmentation. Lifestyle segmentation and geographic segmentation may be used individually, but are not as effective as combining multiple segmentation methods.

Marketers Often Employ a Combination of Segmentation Methods, Using ________