The manager of Plantation River Country Club wanted members of the very upscale club to use the bar and dining facilities more frequently.He offered a two-for-one "happy hour" special but few members showed up.The manager did not have a grasp of what would make his target market
A) substantial.
B) responsive.
C) identifiable.
D) reachable.
E) quantifiable.

Question

Quizplus · Accepted Answer

The manager's goal was to get members to use the bar and dining facilities more frequently, but his two-for-one "happy hour" special offer was not effective in achieving that. This indicates that he did not have a good understanding of what would make his target market responsive.

The Manager of Plantation River Country Club Wanted Members of the Very