Caroline is assessing market growth,market competitiveness,and market access for each segment she has identified.Caroline is assessing the __________ of each potential market segment.
A) substance
B) responsiveness
C) identification
D) reach
E) profitability

Question

Quizplus · Accepted Answer

Caroline is evaluating factors that directly impact the profitability of each potential market segment, such as growth (potential for revenue increase), competitiveness (how saturated the market is or how difficult it might be to establish a foothold), and access (ease of entering the market and reaching customers). These assessments are crucial for determining the potential profitability of each segment.

Caroline Is Assessing Market Growth,market Competitiveness,and Market Access for Each