"Why create a perceptual map?" asked David.Andreas,the senior marketing manager,gave him four reasons.Which of the following is not a valid reason?
A) "It's a quick way for senior managers to see not only our product but each of our competitors,all at once."
B) "It's a way to demonstrate the dimensions that our customers think are important."
C) "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
D) "It's a way to show the position of the company throughout the product's life cycle."
E) "We can easily show where we are positioned and how large the market is."

Question

Quizplus · Accepted Answer

Creating a perceptual map is not traditionally used to show the position of the company throughout the product's life cycle, so option D is not a valid reason. The other options, such as quickly viewing competitors or understanding customer priorities, are common benefits of using a perceptual map in marketing analysis.

"Why Create a Perceptual Map?" Asked David