Which of the following segmentation methods is being used when M&M's offers special wedding-themed packaging for customized M&M's (imprinted with the names of the bride and groom)?
A) occasion segmentation
B) geographic segmentation
C) lifestyle segmentation
D) benefit segmentation
E) loyalty segmentation

Question

Quizplus · Accepted Answer

Occasion segmentation is being used as the packaging is being offered for a specific event or occasion (wedding), rather than a broader geographic, lifestyle, benefit, or loyalty-based segmentation.

Which of the Following Segmentation Methods Is Being Used When