Let's Dish is a meal-preparation service operating in three states.Customers visit a Let's Dish store to select and partially prepare their meals,which are then packaged for the freezer.At home,the customer can pull a meal out of the freezer and warm it in the oven or microwave.If Let's Dish wanted to expand into new areas of the United States,what segmentation method would probably be most useful in choosing new locations?
A) loyalty segmentation
B) benefit segmentation
C) psychographic segmentation
D) geodemographic segmentation
E) demographic segmentation

Question

Quizplus · Accepted Answer

Geodemographic segmentation would be the most useful method for Let's Dish to choose new locations. This method combines demographic data with geographic location, which allows for the identification of specific areas with customer characteristics and behaviors that align with Let's Dish's target market. It would help the company to identify neighborhoods with potential customers who have similar preferences for meal preparation and cooking methods.

Let's Dish Is a Meal-Preparation Service Operating in Three States