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Mayer Life Systems,a Manufacturer of Surgical and Medical Appliances,have Recently

Question 132

Multiple Choice

Mayer Life Systems,a manufacturer of surgical and medical appliances,have recently invented and patented a new dialysis machine that radically reduces maintenance and operational issues.Responding to global demand,they have decided to sell the machines manufactured at their plant in the U.S.to various markets across the globe.Which strategy is Mayer pursuing here?


A) International strategy
B) Localization strategy
C) Global standardization strategy
D) Transnational strategy

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