Patagonia,a California-based clothing company,is deeply committed to the environment.The company makes fleece jackets out of recycled bottles,uses solar panels to generate most of the electricity at its headquarters,and even tells its customers in its advertisements to think twice before buying anything,all in an effort to reduce its carbon footprint.This is an example of how Patagonia is engaged in
A) sustainable marketing.
B) tactical greening.
C) corporate philanthropy.
D) value-driven marketing.
E) eco-marketing.
Correct Answer:
Verified
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