As it pertains to new product characteristics,the superior position a product enjoys over competing products if consumers believe it has more value than other products in its category is referred to as
A)product preference.
B)compatibility.
C)superiority.
D)observability.
E)competitive advantagE.

Question

Quizplus · Accepted Answer

The term "competitive advantage" encompasses the idea of a superior position over competing products due to perceived value. Product preference, compatibility, superiority, and observability are all important product characteristics, but do not specifically address the idea of a superior position over competing products.

As It Pertains to New Product Characteristics,the Superior Position a Product