Organizations transform raw data into actionable intelligence through the systematic process of

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Marketing research is the systematic process of collecting, analyzing, and interpreting data to help organizations make informed decisions. Through marketing research, raw data is transformed into actionable intelligence that organizations can use to understand their customers, competitors, and market environment. Neuromarketing is a subset of marketing research that focuses on using insights from neuroscience to understand consumer behavior. Exploratory research is a type of marketing research that is conducted to gain insights and develop hypotheses for future research. Sampling is a method used in marketing research to select a subset of individuals from a larger population to study. While all of these options are related to marketing research in some way, only option B specifically refers to the systematic process of transforming raw data into actionable intelligence.

Organizations Transform Raw Data into Actionable Intelligence Through the Systematic