Which type of research seeks to discover new insights that will help the firm better understand the problem or consumer thoughts,needs,and behavior?

Question

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Exploratory research is conducted when the problem or research question is not well defined and seeks to discover new insights or ideas that will help the firm better understand the problem or consumer thoughts, needs, and behavior. It is used to gain a preliminary understanding of the problem, formulate hypotheses, and identify variables that need to be measured in further research.

Which Type of Research Seeks to Discover New Insights That