GM wanted to know what features were used the most in their new cars,so they invited 10 people who owned GM cars to sit in a room with a moderator and answer questions.This is an example of

Question

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This scenario describes a focus group, which is a qualitative research technique where a small group of people are brought together to discuss and provide feedback on a particular topic or product. It is a form of primary research where the participants are recruited specifically for the study.

GM Wanted to Know What Features Were Used the Most