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A Good Way for Most U

Question 65

Multiple Choice

A good way for most U.S.companies to learn about consumer behavior in other regions of the world is to


A) take advantage of the wealth of secondary data that are available.
B) use local marketing research companies in other countries.
C) conduct global marketing research in the United States.
D) generalize from U.S.marketing research.
E) visit the country and get to know its peoplE.

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