The majority of all new product development projects result in an economic return.

Question

Quizplus · Accepted Answer

The majority of new product development projects do not result in an economic return. In fact, studies have shown that only around 30% of new product launches are successful in terms of generating a positive return on investment. The majority of new products fail to meet their revenue and profit targets, resulting in a loss for the company.

The Majority of All New Product Development Projects Result in an Economic