Concentrating solely on one form of competitive advantage generally leads to the highest possible level of profitability.

Question

Quizplus · Accepted Answer

Observation and research support the notion that firms that identify with one or more of the forms of competitive advantage outperform those that do not. One study found that businesses combining forms of competitive advantage (differentiation and overall cost leadership) outperformed those using a single form.

Concentrating Solely on One Form of Competitive Advantage Generally Leads