The French automobile maker, Renault, attains competitive advantage by revamping cars to be more cost efficient.

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In these difficult conditions, Renault has been able to carve out a profitable market for itself, selling low-cost, no-frills cars. Renault responded to this shift by creating an entry-level car group that was charged with designing and producing cars for these more cost conscious consumers. Carlos Ghosn, CEO of Renault, stated that they are working on a new platform that will be ultra-low-cost.

The French Automobile Maker, Renault, Attains Competitive Advantage by Revamping