German truck and trailer manufacturer,Schmitz Cargobull,mainly serves customers that are operators of truck or trailer fleets.What sets the company apart is its expertise in telematics (the integrated application of telecommunications data)to monitor the current state of any Schmitz Cargobull-produced trailer.This is an example of using ________ to enhance customer value and increase ________ position.

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Information technology (IT) can also play a key role in enhancing the value that a company can provide its customers and, in turn, increasing its own revenues and profits. Schmitz Cargobull, a German truck and trailer manufacturer, uses IT to further its competitive position.

German Truck and Trailer Manufacturer,Schmitz Cargobull,mainly Serves Customers That Are