Which one of the following is one of Theodore Levitt's assumptions supporting a pure global strategy?
A) Consumers are willing to pay more for specific product features.
B) Customer needs and interests are becoming more dissimilar.
C) If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved.
D) MNCs can compete with aggressive pricing on low cost products that meet the common needs of global consumers.

Question

Quizplus · Accepted Answer

Theodore Levitt argued that technology drives the world toward a converging commonality, suggesting that consumer preferences would harmonize on a global scale, allowing companies to leverage economies of scale by offering standardized products. This is reflected in option D, where it's suggested that multinational corporations (MNCs) can use aggressive pricing on low-cost products that meet common global needs, aligning with Levitt's view on global strategy.

Which One of the Following Is One of Theodore Levitt's