Differences in foreign markets such as culture,language,and customs can represent significant management risks when firms enter foreign markets.

Question

Quizplus · Accepted Answer

Management risks may be considered the challenges and risks that managers face when they must respond to the inevitable differences that they encounter in foreign markets. These take a variety of forms: culture, customs, language, income levels, customer preferences, distribution systems, and so on.

Differences in Foreign Markets Such as Culture,language,and Customs Can Represent