Research has consistently shown that firms that achieve both cost and differentiation advantages tend to perform
A) at about the same level as firms that achieve either cost or differentiation advantages.
B) about the same as firms that are "stuck-in-the-middle."
C) lower than firms that achieve differentiation advantages but higher than firms that achieve cost advantages.
D) higher than firms that achieve either a cost or a differentiation advantage.

Question

Quizplus · Accepted Answer

Research has shown that firms that achieve both cost and differentiation advantages tend to outperform firms that achieve either a cost or a differentiation advantage alone. This is because they are able to offer unique value to customers while also keeping their costs low, resulting in higher profits and a stronger competitive advantage.

Research Has Consistently Shown That Firms That Achieve Both Cost