Satisfaction surveys add value to the system of relationship communication only when used in isolation.
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Q6: Satisfaction studies can be done by Web,telephone
Q7: The standards for preferred supplier are the
Q8: "Running" a relationship involves the values,personnel and
Q9: Always-a-share and lost-for-good represent polar ends of
Q10: Proactive satisfaction measures are necessary for firms
Q12: Switching costs are the forgone value of
Q13: Firms have to stay in a relationship
Q14: By definition,"always-a-share" customers account for a consistent
Q15: Traditionally,firms have placed greater emphasis upon gaining
Q16: Specific investments can be defined as,the dedication
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