A(n)_____ strategy emphasizes direct communication with end users to differentiate the product through the media.
A) Pull
B) Advertising
C) Channel
D) Distributor
E) Push

Question

Quizplus · Accepted Answer

A pull strategy focuses on creating demand from end users by directly communicating with them and creating brand recognition, which can help differentiate the product through media. This approach can be more effective in B2C markets where end consumers are the ultimate decision-makers.

A(n)_____ Strategy Emphasizes Direct Communication with End Users to Differentiate