This type of specialty advertising is becoming popular,where half of the freebie is mailed to the prospect and the other half is given to the prospect after listening to the sales pitch at the booth.
A) Evoked set
B) Press agentry
C) Press kit
D) CPM
E) Split premium
Correct Answer:
Verified
Q57: Which of the following statements about radio
Q58: Which of the following statements about television
Q59: Media selection is BEST guided by:
A) Recall
B)
Q60: Which of the following media offers the
Q61: This is a form of a company's
Q63: Write a brief note on television and
Q64: Which of the following statements about reprints
Q65: The percentage of audience planning to buy
Q66: Hosting a press party at a trade
Q67: This is a brief memo or report
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