In terms of the product life cycle,which of the following is a common recommendation for the development stage?
A) Freeze R&D and product modifications
B) Niche marketing
C) Prune product lines
D) Withdraw from channels in order of their unprofitability
E) Expand distributor network

Question

Quizplus · Accepted Answer

During the development stage, it is important to expand the distributor network to ensure the product reaches a wider audience and to gather feedback from early adopters. This can help in making necessary modifications before launching the product in the market. Hence, expanding the distributor network is a common recommendation for the development stage. Option A is not recommended as R&D is an ongoing process and modifications may be required even during the development stage. Option B is more suitable for the introduction stage. Option C and D are strategies for the declining stage of the product life cycle.

In Terms of the Product Life Cycle,which of the Following