What is the purpose of the product development step in the product development process?
A) To introduce the product into the market
B) To test the product at the customer's location, to see if the product will work under real-world conditions
C) To develop and test a prototype of the product in the lab, based on the specifications developed in the previous step
D) To evaluate the product and adapt elements of the marketing program to fit changing market conditions
E) To develop detailed specifications of the product

Question

Quizplus · Accepted Answer

The purpose of the product development step is to develop and test a prototype of the product in the lab, based on the specifications developed in the previous step. This step involves designing and developing a physical product or software, testing its functionality, and ensuring that it meets the intended purpose and solves the problem it was designed to address. It is an important step in the product development process, as it enables the product team to identify and fix any design flaws or issues before introducing the product into the market.

What Is the Purpose of the Product Development Step in the Product