When customers around the world are willing to buy the same kind of product, or slight variations thereof, managers are more likely to pursue a ________ structure.
A) global product
B) customer
C) global geographic
D) global transitional

Question

Quizplus · Accepted Answer

In a global product structure, each product division, not the country and regional managers, takes responsibility for deciding where to manufacture its products and how to market them in countries worldwide.

When Customers Around the World Are Willing to Buy the Same