A(n)_____ strategy is favored by firms that sell industrial products or other complex products.

Question

Quizplus · Accepted Answer

A push strategy is favored by firms that sell industrial or complex products because it involves promoting products directly to intermediaries or distributors, who then push the product to the end consumers. This is effective for complex products that require more direct selling efforts and personal selling.

A(n)_____ Strategy Is Favored by Firms That Sell Industrial Products