Pomeroy,Inc.is a major player in the U.S.consumer electronics markets.It sells radios,televisions,CD players,and a number of similar products.Its CEO believes that Pomeroy can go into international markets with the same product line that it offers in the U.S.Which of the following factors constrains Pomeroy,Inc.'s ability to sell a standardized product to a global market using a standardized marketing strategy?
A)modern transportation
B)modern communications technologies
C)rise of the global media phenomenon
D)development of a global culture
E)differences in product and technical standards

Question

Quizplus · Accepted Answer

Differences in product and technical standards can constrain Pomeroy, Inc.'s ability to sell a standardized product to a global market using a standardized marketing strategy. Different countries may have different regulations, technical standards, and consumer preferences that could require Pomeroy to adapt its product and marketing strategy to the local market. Factors such as modern transportation, modern communications technologies, rise of the global media phenomenon, and development of a global culture may facilitate Pomeroy's international operations but do not necessarily eliminate the need for adaptation to local markets.