Gundogan Food Products manufactures and markets a wide range of dairy products.In the lead up to going international,the company's marketing and international sales staff is having a big debate with regards to the factors affecting product attributes for their business.In terms of the factors affecting product attributes,the impact of which of the following is particularly important for Gundogan Food Products?

Question

Quizplus · Accepted Answer

Tradition is particularly important for Gundogan Food Products as their products are likely to have cultural and traditional significance for consumers. As a manufacturer of dairy products, their products may be used in traditional dishes, and consumers may have specific preferences for the texture, flavor and packaging based on their cultural and regional traditions. Understanding and catering to these preferences will be important for the company's success in international markets.

Gundogan Food Products Manufactures and Markets a Wide Range of Dairy