Omega,Inc.,a U.S.-based maker of personal fitness trackers,is not sure about the attractiveness of entering the country of Mattica.Mattica had recently emerged as a democracy after nearly one hundred years of dictatorship.Which of the following types of entry into Mattica would allow Omega,Inc.to learn about the foreign market while limiting the firm's exposure to that market?

Question

Quizplus · Accepted Answer

Small-scale entry would allow Omega, Inc. to test the waters in the new market without making a large investment or committing too much resources. It would also limit their exposure in case the market turns out to be unattractive.

Omega,Inc,A U