Flevy,a marketing researcher,is conducting an extensive market study and has hired a big group of college students to hand out a standard set of questions to shoppers at malls and supermarkets and to seek their responses.Which of the following methods of data collection is Flevy using?
A)Laboratory research
B)Survey
C)Naturalistic observation
D)Physiological measures

Question

Quizplus · Accepted Answer

Flevy is using the method of survey data collection, where a group of college students are handing out a standard set of questions to shoppers at malls and supermarkets to seek their responses. Laboratory research involves conducting experiments in a controlled environment, naturalistic observation involves observing behavior in a natural setting, and physiological measures involve the use of instruments to measure bodily responses such as heart rate or brain activity.

Flevy,a Marketing Researcher,is Conducting an Extensive Market Study and Has