Under Canadian law, marketers do not require permission to send email advertisements to potential customers.

Question

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Under Canadian law, marketers must have implied or express consent from individuals before sending them email advertisements. Implied consent can be obtained through an existing business relationship or if the individual has publicly displayed their email address without indicating they do not wish to receive unsolicited emails. Express consent requires individuals to opt-in or give explicit permission to receive emails. Failure to follow these rules can result in fines and penalties.

Under Canadian Law, Marketers Do Not Require Permission to Send