A non-profit organization decides to organize a marathon in the city of Quebec to create awareness of cancer.The organization's main aim is to appeal to the local audience for participation in the marathon.The organization has a small budget and little time to appeal to the audience, and wants to minimize avoidance of the message.Which of the following media will be best suited for this organization?

Question

Quizplus · Accepted Answer

Outdoor/transit advertising (often referred to as out-of-home) is an effective medium for quickly building awareness and interest in a product.It is has relatively low cost and has a local market focus.

A Non-Profit Organization Decides to Organize a Marathon in the City