Ket Inc., a producer of refined cooking oil, largely focuses its communication efforts on wholesalers, retailers, and distributors.Which of the following strategies has Ket adopted?

Question

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A push strategy is when marketers focus communication efforts on the distribution channel to gain support from retailers, distributors, and wholesalers through listings, sales, merchandising, featured pricing, and inclusion in flyers.

Ket Inc, a Producer of Refined Cooking Oil, Largely Focuses Its