Raphael & Sons is a high-end men's clothing retailer.In times of recession, the retailer began to carry lower-quality, low-priced suits.This made Raphael & Sons lose a significant number of its loyal customers.This is an example of wrong _____.

Question

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This is an example of wrong retail positioning.Just as marketers of packaged goods position their products to differentiate themselves from competitors, so do retailers.The customer who is used to the quality and calibre of product is not looking for a cheaper product.Maybe he'll buy slightly less during a recession but it's not about reducing quality.

Raphael & Sons Is a High-End Men's Clothing Retailer