Jive, a company manufacturing cosmetics with 100 percent natural ingredients, decides to launch a special range of products for the New Year.Marketers first conduct external evaluations of the new products, addressing issues such as customer perception, who would use them, and how they would be used.This range of products will be available only for a limited period in a defined geographic area.Marketers of the products aim to determine whether consumers will actually buy the products.Once the products are readily accepted in the market, Jive aims to bring the products to market with full-scale production, sales, and marketing support. The external evaluations that the marketers at Jive conducted to understand customer perception and customer use of the product range is called _____.

Question

Quizplus · Accepted Answer

This is an example of a concept test.Concept tests are external evaluations of the new product idea, rather than the actual product itself.Several key issues are addressed during concept testing, such as how the customer perceives the product, who would use it, and how it would be used.

Jive, a Company Manufacturing Cosmetics with 100 Percent Natural Ingredients