Mayor &Lawrell Inc.decides to shift its focus to firms looking for quality products and good customer service from those looking simply for lower prices.This is an example of segmenting business market on the basis of _____.

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The market may also be segmented on the basis of benefits sought.A company may decide to focus on firms looking for quality products and good customer service as opposed to those looking simply for lower prices.In this scenario, Mayor &Lawrell Inc.is focusing on the benefits sought.