Roxta Confectioners has launched two new products-Big Bear Candy for children and Dark Coffee Sticks for adults.Roxta has set up a different approach for each product.Big Bear Candy will be sold at $0.99 at all retail stores, close to the cash counters.Dark Coffee Sticks will be sold at $4.99, and instead of being merchandised at cash counters, it will be on the shelves of many grocery stores.Roxta has decided to advertise Big Bear Candy to children through television ads.It has also conducted events and games to "Meet Big Bear." For Dark Coffee Sticks, Roxta has tried to connect with adults through newspaper ads and social media.Roxta has been successful in realizing profits through its two products.Which of the following elements of the marketing mix explains Roxta's activity to sell Big Bear Candy at the cash counters and Dark Coffee Sticks on the shelves?

Question

Quizplus · Accepted Answer

Place reflects the distribution channels, retail formats, and merchandising used to sell the product.In this scenario, place reflects Roxta's decision to sell Big Bear Candy at the cash counters and Dark Coffee Sticks on the shelves.

Roxta Confectioners Has Launched Two New Products-Big Bear Candy for Children