Seven Eleven Shopping Mart has launched an offer to attract more customers.It will be giving discounted movieonline.com coupons to all customers who make purchases of $75 and above at any Seven Eleven store.The offer is valid on three special days.Seven Eleven is also hosting a "Have Fun Fair" at all stores, which includes children's scavenger hunts, a jumping castle, bingo, and educational demonstrations.Seven Eleven will be presenting the winners with free shopping coupons worth $100 at its stores.Which of the following strategies of marketing has Seven Eleven Shopping Mart adopted when giving out discounted movieonline.com coupons to its customers?

Question

Quizplus · Accepted Answer

The intent of partnership marketing is to create formal associations between brands that will result in incremental business for both brands that could not have been achieved separately.In this scenario, Seven Eleven has adopted partnership marketing with movieonline.com.

Seven Eleven Shopping Mart Has Launched an Offer to Attract