A brand's name is the central idea that encapsulates a brand's meaning and distinctiveness relative to competitive brands in the product category.

Name: A brand's name is the central idea that encapsulates a brand's meaning and distinctiveness relative to competitive brands in the product category.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

A brand's name is a part of its identity, but the central idea that encapsulates a brand's meaning and distinctiveness is typically referred to as its brand positioning or brand essence, not just the name.

A Brand's Name Is the Central Idea That Encapsulates a Brand's