Greg is planning an advertising campaign to promote his kayak tour company.The success of his ad campaign depends on

Question

Quizplus · Accepted Answer

The success of the ad campaign depends on how well Greg can identify his target audience. Knowing the target audience will help him tailor his message and select the appropriate channels to reach them. The quality of the kayaks is important for customer satisfaction, but it's not the only factor in the success of the ad campaign. The amount of money spent on the campaign is also relevant, but it doesn't guarantee success alone. How much consumers like him and whether he can gain commitments from manufacturers for complementary products are also important, but not as critical as identifying the target audience.

Greg Is Planning an Advertising Campaign to Promote His Kayak