All of the following are included in the full price of a product or service except
A) taxes.
B) shipping.
C) travel costs.
D) the price of alternative products and services.
E) value of the consumer's time.

Question

Quizplus · Accepted Answer

The price of alternative products and services is not included in the full price of a product or service as it is not a direct cost of purchasing the product/service. It is a consideration for the consumer to make when deciding whether to purchase the product/service at the given price or to look for a cheaper or more suitable alternative.

All of the Following Are Included in the Full Price