There is an old saying "If you have to ask the price of a yacht,you cannot afford it." Products like yachts are most likely to be associated with
A) cross-shopping.
B) competitive parity pricing.
C) target return value.
D) prestige pricing.
E) break-even point pricing.

Question

Quizplus · Accepted Answer

Yachts are a luxury item that are often associated with prestige pricing, which involves setting a high price to create the impression of exclusivity and high quality. The saying "If you have to ask the price, you cannot afford it" reinforces the idea that the price of a yacht is so out of reach for most people that they should not even bother asking.

There Is an Old Saying "If You Have to Ask