
Kellogg's,a cereal manufacturer,and Disney and Pixar have partnered in brands of cereal targeted to children that are named after their movies,such as Finding Nemo and The Incredibles.What is this alliance known as?
A) cross-branding
B) ingredient branding
C) family-branding
D) co-branding
E) multi-branding
Correct Answer:
Verified
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